Cover Art + Content Identity

Podcast covers live in a strange space, they need to grab attention in a crowded feed, but hold up as something you'd want to look at every week for a hundred episodes. My approach starts with listening, literally, sitting with a few episodes before I design anything, so the visual language grows out of the actual voice and rhythm of the show rather than a generic "podcast look." Across these three projects, that meant finding a different mark, palette, and cover system for each one, built to feel like an honest extension of what the host is actually saying.