Personal Brand + Digital Design + MerchBrie's work moves across mediums, musician, author, and artist all living under one name. The challenge was building a visual identity flexible enough to hold that range without fracturing into three different brands. The work spanned her website, mobile presence, single artwork, vinyl design, and merch, everything needing to feel unmistakably her, whether she's dropping a new track or selling a t-shirt at a show.